The issue of sensory marketing is a relatively new concept in managerial science. Due to the
competitive environment of the global market, companies are confronted with the constant …

El presente documento tuvo como objetivo realizar una revisión de la literatura en torno al
Marketing sensorial, realizando un recorrido por los sentidos y centrándose en el Marketing …

In order to be forever etched in the minds of customers, Retail Store owners use Sensory
Marketing techniques to provide a holistic experience to them at stores. How much a product …

GİRİŞ Tüketici kavramı, dinamiktir. Geçmişten bugüne yaşanan kültürel, sosyal, ekonomik,
teknolojik vb. pek çok gelişmenin etkisiyle tüketici davranışları şekillenmektedir ve günden …

Modern shoppers are inundated with purchasing options in every product category, with
thousands of brands competing for their patronage. It has therefore become increasingly …

CUSTOMER JOURNEY: A NEW APPROACH FOR RETAILERS Page 1 I Customer Journey:
A new approach for retailers CUSTOMER JOURNEY: A NEW APPROACH FOR …

En el tiempo, la evolución del marketing ha representado una solución para miles de
empresas que se ven beneficiadas por las herramientas que presenta, logrando …

Sensory marketing is a technique using to appeal consumers over a variety of tactics to
effect at senses and thus customer's behavior and emotions. In this paper, we will try to …

This thesis describes a quasi-experimental study which set out to investigate how the sense
of touch can be integrated into apartment marketing strategies using a product called Active …

In this research, we have focused on the study of the influence of the olfactory, auditory and
visual factors on the approach or avoidance behaviour of the shoppers. To reach our goal …