An examination of the factors affecting consumer’s purchase decision in the Malaysian retail
market | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The fast food restaurant business is one of the fastest-growing industries in the world.
International and local restaurant chains are trying to satisfy the demands of customers for a …

Purpose–Online retailing has attracted a lot of attention in recent years due to its great
potential and significant implications for buyers and sellers. This study adopts the stimulus …

Purpose The purpose of this paper is twofold: to examine the effect of corporate social
responsibility, social media marketing, sales promotion, and store environment on the …

How do consumers make purchase decisions for novel food products? This research
demonstrates the importance of supermarket credibility as a heuristic cue influencing …

South African sit-down restaurants operate in a fiercely competitive environment and
customer satisfaction has proven critical for survival in this and other service industries. A …

Purpose The purpose of this paper is to examine whether experiential offerings from two
types of retailers play a significant role in consumer responses toward Indian malls …

Purpose The best possible way for brick-and-mortar retailers to maximise engagement with
personalised shoppers is capitalising on intelligent insights. The retailer operates differently …

The clothing industry is among the most polluting and waste-generating industries in the
world, and it is responsible for the release of large amounts of greenhouse gases. The …

Consumer behavior has changed dramatically in the last decade which is diversifying the
consumers' need and choice on their daily necessities. In today's dynamic and competitive …