We review existing research on intertemporal choice in children that has used delay choice
tasks, a type of delay gratification task that typically involves choosing between a smaller …

We explore whether the desire to achieve psychological closure on a goal creates
impatience. If so, people should choose an earlier (vs. later) option, even when it does not …

The mere token strategy, which adds a small reward (token) to an option to increase
attractiveness, is widely used in the consumer field. However, we conducted six studies that …

When considering future outcomes, humans tend to discount gains more than losses. This
phenomenon, referred to as the temporal discounting sign effect, is thought to result from the …

While waiting has been a prevalent and mentally taxing experience for consumers in
marketing scenarios, little research has explored situational factors that enhance consumer …

In cross‐modal decisions, the options differ on many attributes, and in uni‐modal decisions,
they differ on few. We supply new theory and data to understand how discounting for both …

People often experience uncertain waiting times, like when awaiting job interview decisions.
Despite its prevalence, the preference for waiting time‐ambiguity has received limited …

个人, 企业乃至国家在实际生活中需要做出涉及不同时间节点的决策, 此类决策在行为决策领域
一般以“跨期偏好” 作为衡量指标. 而人类社会发展所必须做出的攸关生存发展的重要跨期决策 …

Individuals, enterprises, and countries need to make decisions involving different time nodes
in real life. Such decisions are commonly measured by “intertemporal preference” in the field …

In cross-modal decisions, the options differ on many attributes, and in uni-modal decisions,
they differ on few. We supply new theory and data to understand how discounting for both …