S Park, S Kim, S Ahn - Journal of Retailing and Consumer Services, 2023 - Elsevier
What type of art infusion contributes more to positive product evaluation? The purpose of this study was to investigate the interaction effect of art infusion type (abstract vs. figurative …
S Park, HW Lee, C Nite - Service Business, 2023 - Springer
Underpinned by attribution theory and relationship norm theory, this study investigated whether, why, and when provider attribution of service failure influences negative word-of …
S Park, HW Lee - International Journal of Sports Marketing and …, 2023 - emerald.com
Purpose Fitness service companies often promote the companies' personal training service by attributing trainers' competent characteristics, qualifications or/and service provision to …
The purpose of this study is to verify the relationship between personal trainers' body capital and registration intention while verifying the controlled mediating effect of customers' …
College graduates need certain skills and personal attributes to be ready for work in an occupation or field. Although many kinesiology and exercise science students have a career …
S Park, S Kim - Encyclopedia of Sport Management, 2024 - elgaronline.com
The sport management field has advanced with the use of mediation. Mediators serve as transmitting the influence of an independent variable on a dependent variable. Thus …