AI-chatbots on the services frontline addressing the challenges and opportunities of agency
AI-chatbots as frontline agents promise innovative opportunities for shaping service offerings
that benefit customers and retailers. Examining current practice through the lens of agency …
that benefit customers and retailers. Examining current practice through the lens of agency …
How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …
of success for innovative projects. Moreover, effective execution of marketing intervention in …
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in …
intention, more specifically, the impact advertising disclosure and source credibility have in …
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …
marketing financial services, this study was aimed at better understanding their awareness …
The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Artificial intelligence (AI) is rapidly transforming digital marketing practices. While the extant
literature extensively covers AI applications that generally benefit businesses and …
literature extensively covers AI applications that generally benefit businesses and …
Augmented reality marketing: A technology-enabled approach to situated customer experience
Recent advances in Augmented Reality (AR) technologies have led to a growing interest in
their application for marketing strategy and practice–what we term Augmented Reality …
their application for marketing strategy and practice–what we term Augmented Reality …
[PDF][PDF] RETRACTED ARTICLE: Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method
B Barbosa, JR Saura, SB Zekan… - Annals of Operations …, 2024 - bib.irb.hr
Content marketing involves producing and distributing content effectively and initially
through digital channels. However, digital marketing strategies and business models can …
through digital channels. However, digital marketing strategies and business models can …
Artificial intelligence and declined guilt: Retailing morality comparison between human and AI
Several technological developments, such as self-service technologies and artificial
intelligence (AI), are disrupting the retailing industry by changing consumption and purchase …
intelligence (AI), are disrupting the retailing industry by changing consumption and purchase …
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
The rapid development of augmented reality (AR) is reshaping retail frontline operations by
enhancing the offline and online customer experience. Drawing on mental imagery theory …
enhancing the offline and online customer experience. Drawing on mental imagery theory …
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations
When do consumers trust artificial intelligence (AI)? With the rapid adoption of AI technology
in the field of marketing, it is crucial to understand how consumer adoption of the information …
in the field of marketing, it is crucial to understand how consumer adoption of the information …