Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …

Purpose This study aims to examine marketing trends spanning a period of 26 years to
scrutinize North American influence in marketing research, as well as enhance …

Purpose This article attempts to explore the theoretical model and structural dimensions of
sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for …

Purpose The earth is under massive stress due to current level of consumption which has
crossed the sustaining capacity of our planet. Thus, the need of the hour is to promote …

This study characterizes as a systematically reviews literature on the Principles for
Responsible Management Education (PRME) through bibliometric research. The research …

Purpose The consumption patterns of humanity are putting an enormous burden on the
resources, which are beyond the fulfiling capacity of the earth. These consumption patterns …

Purpose This study aims to explore past and present service research and to provide a
future research agenda for service researchers by presenting a big picture of the intellectual …

For the past few decades, because of the environmental hazards, green purchase has been
subject to wide ranges of studies. Subsequently, understanding the intellectual structure of …

While the notion of business ethics has historical roots, previous research endeavours have
refrained from consolidating the existing body of knowledge on the intersection of business …

Abstract Multi-Criteria Decision Analysis is a decision-making technique that is used by
practitioners and frequently discussed and applied by researchers. This present study …