Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
[HTML][HTML] The metaverse in education: Definition, framework, features, potential applications, challenges, and future research topics
X Zhang, Y Chen, L Hu, Y Wang - Frontiers in Psychology, 2022 - frontiersin.org
The declaration of the COVID-19 pandemic forced humanity to rethink how we teach and
learn. The metaverse, a 3D digital space mixed with the real world and the virtual world, has …
learn. The metaverse, a 3D digital space mixed with the real world and the virtual world, has …
Is Metaverse in education a blessing or a curse: a combined content and bibliometric analysis
The Metaverse has been the centre of attraction for educationists for quite some time. This
field got renewed interest with the announcement of social media giant Facebook as it …
field got renewed interest with the announcement of social media giant Facebook as it …
The metaverse as a virtual form of smart cities: Opportunities and challenges for environmental, economic, and social sustainability in urban futures
Data infrastructures, economic processes, and governance models of digital platforms are
increasingly pervading urban sectors and spheres of urban life. This phenomenon is known …
increasingly pervading urban sectors and spheres of urban life. This phenomenon is known …
A survey on metaverse: Fundamentals, security, and privacy
Metaverse, as an evolving paradigm of the next-generation Internet, aims to build a fully
immersive, hyper spatiotemporal, and self-sustaining virtual shared space for humans to …
immersive, hyper spatiotemporal, and self-sustaining virtual shared space for humans to …
A full dive into realizing the edge-enabled metaverse: Visions, enabling technologies, and challenges
Dubbed “the successor to the mobile Internet,” the concept of the Metaverse has grown in
popularity. While there exist lite versions of the Metaverse today, they are still far from …
popularity. While there exist lite versions of the Metaverse today, they are still far from …
A metaverse: Taxonomy, components, applications, and open challenges
SM Park, YG Kim - IEEE access, 2022 - ieeexplore.ieee.org
Unlike previous studies on the Metaverse based on Second Life, the current Metaverse is
based on the social value of Generation Z that online and offline selves are not different …
based on the social value of Generation Z that online and offline selves are not different …
Potential to use metaverse for future teaching and learning
Metaverse, a virtual shared space integrating augmented reality and virtual reality
technologies, is often hailed as the “Internet of the future” for its potential to revolutionize …
technologies, is often hailed as the “Internet of the future” for its potential to revolutionize …
Fusing blockchain and AI with metaverse: A survey
Metaverse as the latest buzzword has attracted great attention from both industry and
academia. Metaverse seamlessly integrates the real world with the virtual world and allows …
academia. Metaverse seamlessly integrates the real world with the virtual world and allows …
Sustainability model for the continuous intention to use metaverse technology in higher education: a case study from Oman
This paper investigates adopting metaverse in academic institutions based on a conceptual
model. The proposed conceptual model was created to empower future perspectives of the …
model. The proposed conceptual model was created to empower future perspectives of the …