This study presents a systematic review of literature covering 178 articles relating to physical
store-based grocery retail formats. The research questions for the review were based on …

Music congruity effects on consumer behavior are conceptualized in terms of cognitive
priming of semantic networks in memory, and operationalized as congruent with a product's …

Purpose Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …

The substitution of small retail stores by the large stores has been a topic of debate among
academics, practitioners, retailers and general public, especially in the context of foreign …

The purpose of this paper is to analyze the influence of discount sales promotion in the
purchase intention and the moderating effects of attractiveness in the relationship between …

For digital-native fast-moving consumer goods (FMCG) manufacturers that sell through their
own online channel and have made headway into supermarkets, brand stores can represent …

Firms spend a significant part of their marketing budgets on sales promotions. Since the
impact of promotions on sales is usually immediate and strong, promotions are attractive to …

Background It is generally assumed that supermarkets promote unhealthy foods more
heavily than healthy foods. Promotional flyers could be an effective tool for encouraging …

The most basic manifestation of brand loyalty is repurchasing–making the same choice on
the next category occasion. This study tests to which extent the stability of contextual cues …

Store flyers are still one of the most important marketing communication tools used by
retailers to promote new products, announce new stores, and communicate special offers …