Using the sociology of emotions, we investigate the role of social emotions as a legitimating
force in the market. In a longitudinal study of the media coverage surrounding US fertility …

Just as the mythical Greek Titan Prometheus created humans and brought them the
technology of fire, the biohackers studied here seek to recreate humanity and bring us …

IVF survivorship is a novel concept in the field of assisted reproductive technologies (ART)
and their attendant autoethnographies. It also disputes the ART industry's preferred …

Genetic marketing presents novel challenges for marketing, namely how its implementation
impacts consumers' attitudes. The current study is grounded on the privacy calculus and …

This analysis of three in vitro fertilisation (IVF) memoirs, by Pamela Tsigdinos, Miriam Zoll
and Jessica Hepburn asks what can be gleaned through this literary genre about the …

More than ever, technology governs human life, sociality, politics, and culture in general.
This article examines transhumanism, a relatively new entry into the political economy of life …

In 2005 the lead guest editor of this special issue came upon a book by Ray Kurzweil and
Terry Grossman entitled Fantastic Voyage: Live Long Enough to Live Forever. The title …

Human reproduction is increasingly marketised with technologies that alter the traditional
parameters of parenthood and childbirth, casting doubt on the legitimacy of the premises of …

In this commentary, I argue that attention to intersecting social inequalities is crucially
important for any scholarly analysis of the relationship between transhumanism, markets …

Available Open Access digitally under CC-BY-NC-ND licence. This book delves into the
complex and controversial realm of fertility care. It analyses the clash between evidence …