The dissemination of fabricated information is not a new phenomenon in human society.
However, recent developments in social media have massively increased the creation and …

Academic libraries are undergoing significant transformations to meet the evolving needs of
users in a digital era characterized by technological advancements and changing …

For years now, the utilisation of libraries services and resources in the academic libraries of
developing countries has remained low. The present study examined the competencies …

This study examines the implementation of Big Data analytics in Tanzanian University
libraries. Employing a qualitative approach within the interpretive paradigm, the study …

Purpose Social media marketing (SMM) denotes attaining website traffic or attention through
social media platforms. The paper aims to focus on examining the viewpoint of library …

Purpose This study aims to evaluate Web-based tools that are potentially used by
universities and college libraries to market e-resources in Tanzania. Design/methodology …

As higher education institutions strictly follow health protocols due to the COVID-19
pandemic, moving of classes including the closing of libraries is a way of helping the …

This study sought to examine the various ways academic libraries in Ghana promote their e-
resources to patrons. The study employed the survey research design using a quantitative …

This paper sets out to sketch a review of the literature, training courses and scientific and
professional debate on library marketing and promotion, with a particular focus on the Italian …

Electronic resources are revolutionizing global education by providing postgraduate
students with swift access to information, powerful search capabilities, and seamless citation …