H Zhang, Z Cheng, X Chen - Sustainability, 2022 - mdpi.com
Cultural heritage tourism, as a typical integration of culture and tourism, has attracted extensive attention in recent years. Although some scholars have already explored the …
Word of mouth (WOM) communication has been recognized for a long time as an activity to improve the efficiency and success of communication efforts. The purpose of this paper is to …
The recent outbreak of novel coronavirus (Covid-19) has led to a global panic due to its fatal nature which has harshly impacted the tourist sector and on the place reputation in general …
Corporate reputation is an intangible asset of the organizations which could help to sustain the competitive advantage for a longer period. However, ineffective development of …
This research aims to study 1) the effect of destination reputation on the environmentally responsible behavioral intentions of domestic tourists regarding scuba diving at the …
U Suhud, M Allan, WC Hoo - Geo Journal of Tourism and …, 2024 - gtg.webhost.uoradea.ro
This study investigates the impact of destination awareness, credibility, reputation, and association on visit intention. The study was conducted at Mount Bromo, in Indonesia's East …
S Huang, X Hai, NA Adam, Q Fu, A Ahmad… - Behavioral …, 2022 - mdpi.com
This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior …
La trascendencia que juega la reputación corporativa en la supervivencia y el éxito empresarial es crucial, representando un activo intangible clave para la gestión de las …
J Lappeman, S Meyer, D Miguel - Services Marketing Quarterly, 2022 - Taylor & Francis
In this study, online sentiment (OS) was used to explore customer experience (CX) for the telecommunications industry. There is no agreed standard for CX measurement with many …