Behavioural pricing effects in tourism: A review of the empirical evidence and its managerial implications
During recent decades, behavioural pricing research has accumulated to represent an
expansive subset of pricing research addressing how humans perceive, process, and …
expansive subset of pricing research addressing how humans perceive, process, and …
The impact of Price preciseness, Price reduction, and lay rationalism on travelers' perceptions of deal attractiveness, purchase intention, and choice
This research investigated the role of price preciseness (rounded vs. precise) in perceiving
deal attractiveness, purchase intention, and choice in travel decision-making. Two …
deal attractiveness, purchase intention, and choice in travel decision-making. Two …
Consumers' perceptions, attitudes and behavioral intentions regarding the symbolic consumption of auspiciously named foods
The extant literature documents the significance of an auspicious naming strategy using
lucky names and/or numbers to promote consumer behavior. However, this practice has …
lucky names and/or numbers to promote consumer behavior. However, this practice has …
Unlocking revenue: Psychological pricing effect for airlines' upselling strategies
Airlines emphasize the importance of upselling strategies to ensure successful revenue
management. This study provides empirical evidence for psychological pricing strategies …
management. This study provides empirical evidence for psychological pricing strategies …
Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays
Due to the popularity of online travel agency (OTA) booking platforms, OTAs display diverse
information, including features of products, on their websites. Based on choice architecture …
information, including features of products, on their websites. Based on choice architecture …
Left-digit effect in tourists' price evaluations: The moderating role of price level and composite price
S Zou, JF Petrick - Journal of Travel Research, 2021 - journals.sagepub.com
Past research has found that the effect of odd-ending price (eg, $9.99) can be explained by
the left-digit effect whereby the leftmost digits of both prices influence the comparison of a …
the left-digit effect whereby the leftmost digits of both prices influence the comparison of a …
The impact of an auspicious name and shape on food consumption
JH Kim, T Hai, J Li - Journal of Hospitality and Tourism Management, 2023 - Elsevier
The food marketing literature documents the significance of food names and shapes in
promoting consumer behavior. Despite the prevalent use of auspicious connotations in …
promoting consumer behavior. Despite the prevalent use of auspicious connotations in …
How names and shapes correspond to the nature of products: an evaluation of auspicious foods
Purpose Restaurant operators often use auspicious connotations embedded in the names
and shapes of dishes to increase consumers' purchase intentions. However, the interaction …
and shapes of dishes to increase consumers' purchase intentions. However, the interaction …
The effect of lucky price end numbers on consumers' intention to purchase a product
L Chen, H Mu, K Ma, L Jiang - Social Behavior and Personality …, 2022 - ingentaconnect.com
Consumers' cognition of a number or numbers in prices as being lucky can affect their
purchase intention. We carried out four experiments with 450 undergraduate students to …
purchase intention. We carried out four experiments with 450 undergraduate students to …
Preference for number of friends in online social networks
Preferences or dislikes for specific numbers are ubiquitous in human society. In traditional
Chinese culture, people show special preference for some numbers, such as 6, 8, 10, 100 …
Chinese culture, people show special preference for some numbers, such as 6, 8, 10, 100 …