The development of new technology and innovation in business practices causes
competition for each company to become increasingly fierce. Alldays is a creative economy …

Kini, kehadiran teknologi dan internet memberikan dampak yang signifikan pada bidang
pemasaran. Media sosial TikTok menjadi media baru pemasaran digital yang berkembang …

The aims of this study is to analyze the Influence of Content Marketing, Influencers and
Psychological Factors on Brand Awareness of Tiktok Advertising. The population in this …

This study aims to determine whether using social media such as TikTok, Instagram, and
Facebook can improve the performance of MSMEs if innovation capability is used effectively …

This research was carried out to examine the factors impacting the impulsive buying
tendency of young consumers, focusing on Generation Y and Z, through online video …

Pemasaran melalui Tiktok juga semakin berkembang dengan adanya tren dan fenomena
baru yang dikenal dengan Key Opinion Leader (KOL) adalah individu yang berkualitas …

Purpose: This study examines the distribution of skincare products through digital channels,
focusing on the role of brand awareness within the field of distribution science. As social …

This research aims to find out how economic literacy, advertising media, and self-control of
generation Z in Makassar relate to impulsive buying behavior. In this research, quantitative …

Social media apps like TikTok have influenced the daily lives of billions of users. Such apps
are forms of network goods and subject to so-called network externalities. They offer a social …

With the evolution of social media into shopping platform for more intense, convenient, and
innovative business-customer interactions, the phenomenon of impulse buying has become …