This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

This paper presents a Swedish case study focusing on online shopping and impulse
purchases of fashion. The paper contributes by bringing new light on the bored-state-of …

From the perspective of consumers, this research studied four factors including price
promotion, time pressure, interpersonal interaction and visual appeal influencing the …

For decades, impulse buying is considered to be one of the significant factors to increase
sales volume in the retail sector. Past studies have investigated the impulsive buying …

Research background: Faced with multiple media scandals concerning the pollution
resulting from manufacturing activities, and encouraging the overconsumption of clothing …

Exploring the role of augmented reality in online impulse behaviour | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Advanced search Exploring the role …

Impulse buying is an important area of consumer behaviour. The process of impulse buying
is influenced by various external, situational, and internal stimulus factors. The extant …

The purpose of this study is to examine the factors influencing clothing interest among
Generation Y consumers in Malaysia. Brand image, word of mouth (WOM), self-concept …

Biological sex is a demographic variable whose effect has been examined in consumer
researches for many years. However, the effect of gender identity, defined as the existential …

Many indicators have been proposed that can contribute to impulse buying. However, few
studies have examined the role of social comparison in impulse buying, materialism, and …