This research examines the relationship between social media marketing activities and
purchase intention mediated by trust and brand image to confirm the constructs with …

The purpose of this study is to summarize the past researchers about the impact of social
media marketing on consumer-based brand equity and finding out gaps in knowledge …

Abstract Tour & Travel Agent is an old type of business that can still maintain its potential as
a business opportunity every year. This is due to the use of the internet, thus presenting the …

Social media branding is increasingly undertaken by small and individual accommodation
businesses. Based on the heuristic-systematic model (HSM), this study investigates factors …

Appreciating the massive popularity of Facebook worldwide the purpose of this study was
identifying the Facebook marketing activities that haveimpact on brand equity and studying …

The aim of this research is to examine the interaction among social media marketing, trust,
brand image, and purchase intention variables among consumers of Go-JEK Indonesia. A …

To be more competitive, the growth of the creative economy requires customer interaction.
This necessitates the use of social media marketing as an efficient marketing platform for …

Purpose: The present research aims to describe the impact of social media marketing (SMM)
on voting intention (VI) and the mediating effect of electronic word-of-mouth (eWOM) …

Social media marketing has focused on content strategy for understanding the factors which
distinguish “highly liked” content apart. This conceptual paper sought to provide a theory …

Purpose This study examines the effect of social media marketing on voting intention
applying a combination of fuzzy logic methodology and a multidimensional panel data …