Objective: Digital media platforms like Facebook and Instagram play a significant role in the
marketing of alcohol, connecting producers and consumers in novel ways. Alcohol …

The integration of big data analytics in digital marketing has fundamentally transformed how
organizations understand and influence consumer behavior. This systematic review …

We are at a turning point in the debate on the ethics of Artificial Intelligence (AI) because we
are witnessing the rise of general‐purpose AI text agents such as GPT‐3 that can generate …

Consumer feedback platforms offer consumers tools to provide feedback on their market and
consumption experiences. Beyond broad prior characterizations, little is known about the …

This article conceptualizes algorithmic consumer culture, and offers a framework that sheds
new light on two previously conflicting theorizations: that (1) digitalization tends to liquefy …

In recent years, growing attention has been devoted to consumer engagement with brands
through emerging technological (eg, social media/artificial intelligence-based) platforms …

This commentary offers a view into the contributions of Consumer Culture Theory (CCT) in
marketing and charts promising future avenues for research and marketing practices …

With the emergence of the use of Artificial Intelligence (AI), ethics in Art and the Media has
become more of a concern. The debate on the use of AI in Art and Media has reached its …

This paper focuses on the conception and use of machine-learning algorithms for marketing.
In the last years, specialized service providers as well as in-house data scientists have been …

Mechanism design is a form of optimization developed in economic theory. It casts
economists as institutional engineers, choosing an outcome and then arranging a set of …