Social media offers a myriad of opportunities for entrepreneurial marketing strategies that
leverage the power of communities, especially when they are combined with traditional …

In the context of the new Digital Economy, defined by the massive dissemination of
information and commercial content on the Internet and by the new relationship rules …

This paper analyses the causal relationships among trust, general attitude toward electronic
word-of-mouth reviews, electronic word-of-mouth review rank, and purchase intention. A …

Since crowdfunding emerged as a new funding channel for entrepreneurial projects,
researchers focused on investigating factors that actually lead to crowdfunding campaign's …

Gaining new and loyal customers is a major challenge for all companies, particularly for
entrepreneurial ventures. To address this challenge, we investigate the potential of …

ABSTRACT Tun Dr Mahathir Mohamad, the former Prime Minister of Malaysia is a well-
known Muslim leader and was portrayed as the representative of the Muslim world. This …

This research proposes multiple mediating regression model to examine the role of news
media coverage which represented by the number of news spread by digital news media …

This research proposes a multiple mediating regression model to examine the role of news
media coverage and the size of online social networks (OSNs) in social media amid the …

With the turn of the millennium approaching, many concepts of the future arose. Soon after
the World War II, George Orwell (1949) was already imagining what the pre-millennial world …