[PDF][PDF] Personality and customer citizenship behavior: The role of normative influences as a moderator in the informal homestay tourism context in Sri Lanka

AD Lakmali, K Kajendra - South Asian Journal of Management, 2021 - amdisa.org
Despite extensive research on customer citizenship behaviors' antecedents, the impact of
focal customers' personality traits remains a neglected area. Drawing on Social Exchange …

Motivation and Challenges of Homestay Owners in Uttarakhand

P Bahuguna - Journal of Tourism Insights, 2023 - scholarworks.gvsu.edu
Tourism sector is significantly important for Uttarakhand's economy, and homestays play an
imperative role in ensuring the success of the tourism industry therefore the government of …