The aim of this research is to identify social media activities that affect the increase of brand
awareness in the fashion industry in Kosovo. The research considers five different social …

Purpose The aim of this paper is to explore how information shared by SMIs affects
consumers' food tasting intentions. To achieve this, it integrates the IAM and TAM, in …

Businesses are starting to use social media influencers (SMIs) as a new way to persuade
their target audience to buy something. This is because consumer stratification is growing …

Most of the companies nowadays focus on what the customer wants, and overt advertising
has given way to more subtle forms. The term" influencer" refers to a broad category of non …

Abstract Social Networking Service (SNS) can be defined as an online platform that is used
to create interpersonal connections. Nowadays, TikTok and Instagram are widely used as …

This research investigates how fashion influencers and bloggers affect customer behavior.
Samples of 500 people who follow fashion bloggers and influencers on social media were …

Sažetak Društvene mreže naglo su se razvile tijekom proteklog desetljeća te neprestano
utječu na životni stil ljudi i njihove odluke. Također, snažan utjecaj imaju i na poslovni …

This research focuses on examining the various SMI characteristics and their impact on
acting as relevant sources to the consumers while making a buying decision. These …

These days, technology influencing and dominates daily existence. Due to the rapid rate of
development and growing benefits, the number of smartphone users is increasing quickly …

„Ich muss wohl immer stoisch und besonnen sein und darf Frauen nicht anschreien. Aber
nicht, weil das per se schlecht wäre, sondern weil Frauen süchtig nach Drama sind […]. Und …