A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms
Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction,
purchase intent, and repeat online shopping drive the platform's purchasing decisions. In …
purchase intent, and repeat online shopping drive the platform's purchasing decisions. In …
Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism‐Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions
SC Huang, ADK Silalahi… - Human Behavior and …, 2024 - Wiley Online Library
The significance of social media content in consumers' decision‐making journeys has
acquired substantial attention among scholars and business practitioners in recent times …
acquired substantial attention among scholars and business practitioners in recent times …
How travel live streaming servicescape affects users' travel intention: evidence from structural equation model and fuzzy-set qualitative comparative analysis
S Ji, B Pu, W Sang - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose It is unclear what constitutes the tourism live streaming (TLS) servicescape and
how it affects users' travel intention (TI). The study aims to explore the composition of the …
how it affects users' travel intention (TI). The study aims to explore the composition of the …
Pengaruh Discount, Live Streamer, dan Customer Trust derhadap Impulse Buying pada Live Streaming Commerce
R Ratnawati - TECHBUS (Technology, Business and …, 2023 - ejournal.itbss.ac.id
Penelitian ini bertujuan untuk menguji dan menganalisis bagaimana pengaruh discount,
live streamer, dan customer trust terhadap impulse buying pada live streaming commerce …
live streamer, dan customer trust terhadap impulse buying pada live streaming commerce …
Analisis Pengaruh Digital Influencer dan Social Presence Terhadap Purchase Intention yang Dimediasi oleh Customer Trust pada Live Streaming Commerce
R Ratnawati, A Hanoky - JPEK (Jurnal Pendidikan …, 2023 - e-journal.hamzanwadi.ac.id
The aim of this research is to examine the influence of digital influencers and social
presence on consumer buying interest in live streaming commerce in Indonesia through the …
presence on consumer buying interest in live streaming commerce in Indonesia through the …
[PDF][PDF] Connecting Integrated Tourism Networks Post COVID-19 Scenario with Geoinformatics Innovation in Prachuap Khiri Khan Province for Thai Tourists
Adapting to survive the post-COVID-19 pandemic is challenging for tourism and hospitality
businesses. Government agencies play a significant role in assisting entrepreneurs in …
businesses. Government agencies play a significant role in assisting entrepreneurs in …