Purpose For entrepreneurs operating in an Internet-of-Things (IoT) environment, it is
essential to monitor more systematically, both the interaction with the consumers and the …

This chapter describes the overview of electronic business (e-business), the multifaceted
applications of e-business, the importance of e-business in the global marketplace, the …

E-commerce businesses in the Indian scenario have lately seen an overwhelming growth
and acceptance owing to factors like better Internet penetration and advancement in …

The volume of information readily available in the E-Marketplace is massive. Business-to-
business (B2B) users, for instance, have an extensive chain of business relationships that …

In 2020, the world encountered a severe pandemic, COVID-19 that shocked the structures of
societies and economies. Both companies and consumers experienced various …

Multi-channel marketing is a popular research theme of marketing management. Studying
multi-channel marketing is a popular research theme of marketing management. The studies …

This paper aims to provide a new perspective of optimization in a “scale invariant” e-
commerce market network. It attempts to do so by building an optimization model based on …

Рост доходов населения Китая, который наблюдается на протяжении последних лет,
способствует увеличению расходов потребителей в таких категориях, как продукты …

The article examines the behavior of Chinese consumers when choosing agricultural
products on the Internet. In China, much attention is paid to the development of agriculture …

Celem niniejszej pracy jest nowe spojrzenie na wielokanałowość współczesnego
marketingu, wykorzystującego różne kanały komunikacji i dystrybucji. Rozwój big data …