Service firms are increasingly trying to make their offers more sustainable. In this paper, we
contribute to the literature on sustainability in service by investigating the impact of the …

The study examines seven key dimensions of online customer engagement behaviour and
uses these to build ideal and baseline profiles. This ensures verbal and statistical …

People consume. They consume products—such as food, clothing, and automobiles. They
consume experiences—such as birthdays, trips to Disneyland, and spa visits. They consume …

Despite people's growing interest in eco-friendly products, there are still hesitations in
action. People perceive costs around the purchase of environmentally friendly alternatives …

This article extends Rémy et al.'s proposal. It proposes to consider the evolution of marketing
in the Anthropocene epoch in three stages. Firstly, it goes back to the macroeconomic …

Résumé Cet article fait suite à la proposition de Rémy et al. Il propose de réfléchir à
l'évolution du marketing à l'ère de l'Anthropocène en trois temps. Dans un premier temps, il …

Extant research has established the beneficial impact of gratitude on health and well-being.
However, its effect on sustainable behaviors remains understudied. Our work investigates …

This paper explores the role of corporate social responsibility and sustainable development
in the modern world. The younger generations are turning more towards a green lifestyle …