Companies often administer sponsorship initiatives to fulfill their Corporate Social
Responsibility (CSR), and this practice is called CSR-linked sponsorship. This study …

Purpose The purpose of this paper is to empirically test the artist contagion effect. This effect
suggests that the physical contact of the artist in creating the art leads to a transfer of the …

The current research examines when and how product-background color combinations
(analogous vs. complementary) influence consumers' perception of brand innovativeness …

This study analyzes the perception of the connection between art and advertising in the
advertising murals. Twelve advertisers and artists with a maximum of 10 years of experience …

본 연구는 해석 수준 이론을 통해 서비스 앰배서더로서 가상 인플루언서가 디지털 관광
콘텐츠의 신뢰도에 어떠한 영향을 미치는지를 규명한다. 주요 연구 목표는: 첫째, 가상 …

Abstract (in English) In response to the various macroeconomic crises that have occurred in
recent years, car manufacturers have been forced to strategically reorient their business …

La globalización y el rápido crecimiento del mercado han expuesto a los consumidores a un
sinfín de empresas que prometen dar soluciones a cada una de sus necesidades. En …