The paper aims to investigate social commerce systems from a systems thinking
perspective. It proposes to model the social commerce process and outlines how Following …

Purpose The purpose of this paper is to understand the effect of two types of reciprocity
(restricted reciprocity and generalized reciprocity) on customers' trust in social commerce (s …

Purpose An increasing number of customers are using customer-to-customer (C2C)
platforms to buy and sell products and services. Despite this growth, little research has …

Shopping without much experience on target items is not unusual in social commerce (s-
commerce). Inexperienced users are often influenced by user reviews when making …

A fan page is a kind of a social network. Social network marketing (SNM) is a form of Internet
marketing involving the creation and sharing of content on social media networks to achieve …

This article proposes an architecture of an intelligent and autonomous recommendation
system to be applied to any virtual learning environment, with the objective of efficiently …

In order to improve the effect of cross‐border e‐commerce intelligent information
recommendation, this paper applies deep learning to the intelligent information processing …

As digitalization progresses, enterprises, especially small and medium-sized enterprises,
are pressured by reduced product life-cycles and the emerging role of information …

In order to analyze the consumer behavior of social e‐commerce, this article attempts to
explore the irrational consumer behavior factors that affect the audience in the live broadcast …

Günümüz rekabetçi şartlarında organizasyonlar daha iyi servis üretmek adına süreçlerine
dijital değişimi adapte etmek zorundadır. İşletmelerin ise e-ticarete olan ihtiyaçları gün …