In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …

To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of
manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to …

E-commerce live streaming has become a popular emerging trend worldwide. However, as
an obstacle to consumer decision-making, product uncertainty is still a concern in e …

On the basis of the parasocial interaction and social presence that e-commerce livestream
marketing can create, this study used structural equation modeling and the bootstrapping …

With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …

User interfaces are increasingly multimodal in nature. Their design is moving beyond just
primarily considering visuality-related aspects to considering the rich and complex effects of …

Both in China and across the rest of the world, livestream shopping is developing at a
considerable rate. Non-transactional consumer engagement has been demonstrated to be …

Big data and predictive analytics (BDPA) techniques have been deployed in several areas
of research to enhance individuals' quality of living and business performance. The …

Social identification theory (SIT) posits that social identification predicts individuals'
commitment and loyalty. However, SIT has not clarified the mechanism underlying the …

This study aimed to clarify two research questions:(1) How do perceptions of livestream
shopping differ between users and non-users across the United States (US), China, and …