Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …

Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

Debate surrounding the performance outcomes of a firm's strategic commitment to
digitalization and environmental sustainability (namely, digital orientation and environmental …

The last decade has seen the emergence of the sharing economy as well as the rise of a
diverse array of research on this topic both inside and outside the marketing discipline …

Consumer analytics is at the epicenter of a Big Data revolution. Technology helps capture
rich and plentiful data on consumer phenomena in real time. Thus, unprecedented volume …

The fast growing body of radical innovation research is fragmented and difficult to overlook.
We provide an overview of the most cited journals, authors, and publications and conduct a …

Grounded in gestalt insight learning theory and organizational learning theory, we collected
data from 280 middle and top-level managers to investigate the impact of each big data …

Recent empirical findings concerning the performance effects of service business model
innovation (servitization) and its interplay with product innovation are mixed. Using the …

Drawing on the chain-of-effects model as a unifying framework, this meta-analysis indicates
that firm innovativeness indirectly affects firm value through its effects on market position and …

Purpose Technology has been central and has made service innovations technically
feasible and economically viable. Top management support, however, plays an important …