Structural equation modeling (SEM) has become a quasi-standard in marketing and
management research when it comes to analyzing the cause-effect relations between latent …

Modeled after Barbara Byrne's other best-selling structural equation modeling (SEM) books,
this practical guide reviews the basic concepts and applications of SEM using Mplus …

Rigorous research across the wide spectrum of entrepreneurship is important for developing
knowledge and innovation in the field, which in turn offers building blocks for future inquiry …

This book presents powerful tools for integrating interrelated composites--such as
capabilities, policies, treatments, indices, and systems--into structural equation modeling …

Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach
to structural equation modeling (SEM), designed to overcome the apparent dichotomy …

Purpose Structural equation modeling (SEM) depicts one of the most salient research
methods across a variety of disciplines, including hospitality management. Although for …

Next-generation prediction metrics for composite-based PLS-SEM | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Composite-based structural equation modeling (SEM), and especially partial least squares
path modeling (PLS), has gained increasing dissemination in marketing. To fully exploit the …

In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …

Advertising research is a scientific discipline that studies artifacts (eg, various forms of
marketing communication) as well as natural phenomena (eg, consumer behavior) …