Purpose This paper aims at understanding how automotive firms integrate customer
relationship management (CRM) tools and big data analytics (BDA) into their marketing …

Indonesia is a country with the largest Muslim population in the world, so that Indonesia is
the largest share of the world halal market, including in the cosmetics sector. The high and …

This research aims to measure the effect of digitalization on service quality through the
SERVQUAL model (tangibility, reliability, responsiveness, assurance, and empathy) and …

Purpose This paper aims to develop an appropriate model for customer-experience
management (CEM) for the banking-services sector. Design/methodology/approach The …

This study aims to investigate the effect of advertising on expectations and perception of the
brand with emphasis on the mediating role of customer experience management in the …

AbstractThe purpose of this research is to design a customer experience management
model in the Iranian automotive industry. The research method is exploratory in terms of …

Purpose: The purpose of this study was to determine the normal workforce working time of
pay parking station in BEC. The working standard time is one of the main factors that …

Coaching has become an increasingly popular intervention tool for improving organizational
performance. Among various benefits, coaching interventions can assist organizations with …

The objectives of this research were 1) to study the causal factors that directly and indirectly
influenced customer experience management, service quality and customer satisfaction …

The purpose of the research is to design a model for gamification in customer experience‎
management among customers of generetaion Y. The research is an applied one in terms‎ of …