[PDF][PDF] Investigating the churn of life insurance customers using data mining methods (A case Study: One of the Iran's insurance companies)
H Ghorbani, M Ghanbarzadeh… - Iranian Journal of …, 2022 - academia.edu
BACKGROUND AND OBJECTIVES: Customer retention is always considered as the most
important principle in all industries, and the insurance industry is no exception. During the …
important principle in all industries, and the insurance industry is no exception. During the …
Presenting a model of the antecedents and consequences of customers' experience of confusion in choosing an insurance company “a mix method approach”
M Alirahimi, K Hamdi, H Mehrani… - International Journal of …, 2025 - ijnaa.semnan.ac.ir
In a world where market conditions always change, relying only on advertising is not enough
to gain consumers' attention. Building brand awareness, attention, and even choice is …
to gain consumers' attention. Building brand awareness, attention, and even choice is …