This paper analyses the role of online satisfaction (e-satisfaction) as a mediator in the
relationship between website brand equity, online brand experience (e-brand experience) …

The purpose of this paper is to examine the relationship between two main dimensions,
Brand Association and Customer Loyalty. Besides, the research is also conducted to test …

Pariwisata merupakan sebuah ilmu yang mempelajari segala sesuatu mengenai
perpindahan orang-orang dalam melakukan perjalanan dari satu tempat ke tempat lainnya …

Distinctive packaging design and strong brand association are essential elements to
increase brand quality and customer loyalty which can insulate a company against …

This paper analyses the effect of brand image, perceived quality, perceived uniqueness on
loyalty of customers in the mobile telecom industry. The data for this study were gathered …

Purpose The present study, underpinned by the stimulus-organism-response (SOR) theory,
aims to examine the impact of packaging semiotics on brand image, perceived brand …

Building brand awareness in the community is an essential task of a marketing agent. With
increased brand awareness, companies can easily create consumer loyalty, which leads to …

Purpose This paper investigates how stockist brand equity is created in the unorganized
pharma retail sector in emerging markets despite the absence of any proactive brand …

This study analyzes the effects of brand awareness and brand association on brand loyalty
in the higher education sector and analyzes the role of brand identity as a moderating …

This study aimed to determine the predictive ability of brand salience, brand association,
brand quality, and brand value on brand loyalty among the tourists to visit Mount Bromo …