Purpose–The purpose of this article is to determine the relative importance of the ecological attribute when other attributes referring to the functional performance of a brand are taken …
The concept of “ethical consumer behavior” has gained significant attention among practitioners and academic researchers, generating increasing but disjointed knowledge on …
FJ Montoro-Rios… - Journal of …, 2008 - journalofadvertisingresearch.com
Although few studies have empirically verified the trend, environmental associations seem to have become a generally accepted way of enhancing brand equity. This study used an …
The main objective of this paper is to propose a method for evaluating how consumers assess the value of environmentally friendly (EF) product characteristics and behavior …
E Papaoikonomou - International Journal of Consumer Studies, 2013 - Wiley Online Library
Ethical consumer behaviour has been gaining increasing attention in recent times. Nevertheless, most empirical research tends to focus on specific expressions of ethical …
МА Шабанова - Общественные науки и современность, 2015 - elibrary.ru
Этичное потребление как инновационная практика гражданского общества в России* В последнее время в развитых странах все чаще говорится об этичном потреблении как …
The aim of this study was to design a method for evaluating the importance that consumers place on the characteristics of environmentally friendly (EF) products and on consumer EF …
This study aims to examine the price that consumers are willing to pay for green products relative to their non-green substitute and the actual price of the products in the market. While …