Advertising has rapidly evolved in recent years, with a significant increase in the use of
artificial intelligence (AI) and its applications. While AI advertising literature dates to the …

With the rapid advancement of artificial intelligence (AI) technology, the advertising industry
is at a crossroads of new opportunities and challenges. This pioneering study provides an in …

ChatGPT is an AI tool that has sparked debates about its potential implications for education.
We used the SWOT analysis framework to outline ChatGPT's strengths and weaknesses and …

Few studies have examined user motivations to use generative artificial intelligence (AI).
This research aims to address this gap by examining how user motivations for ChatGPT …

Recent developments in the field of artificial intelligence (AI) have enabled new paradigms
of machine processing, shifting from data-driven, discriminative AI tasks toward …

Retailers are increasingly using conversational AI (chatbots) for customer service due to the
perceived benefits and reduced operational costs of this emerging technology. Yet our …

Artificial intelligence (AI) has dramatically changed the way organizations communicate,
understand, and interact with their potential consumers. In the context of this trend, the …

Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …

Anthropomorphism and construal level theories provide the bases for two studies showing
that when nonprofit charity marketers design artificial intelligence (AI) agents to resemble …

Building on anthropomorphism and regulatory focus theories, this research examines the
effect of humanizing artificial intelligence (AI)-powered robo-advisors on investment …