Product Development and Positioning Strategies for Seaclues Local Coffee.

SS Salini, V Simamora - Jurnal Indonesia Sosial Teknologi, 2024 - search.ebscohost.com
Abstract Seacules Coffee Shop uses psychographic, demographic, and behavioural factors
to segment the market. Seaclues Coffee Shop's target market includes consumers between …

Pengaruh Positioning Dan Personal Selling Terhadap Minat Konsumen

A Hariyanto, EM Abdul, Y Yakup - JEMAI: Jurnal Ekonomi …, 2023 - jurnal.unigo.ac.id
This study aims to determine the effect of positioning and personal selling on consumer
interest. The data used in this study is primary data sourced from filling out questionnaires …