This study investigated portrayals of women in STEM on TikTok focusing on their self-
presentation of identity and use of platform features to promote audience engagement. This …

Despite recent increases, women continue to be underrepresented in science, technology,
engineering, and mathematics (STEM). Using social identity theory as a framework, this …

So far, only two quantitative content analyses exist that examined portrayals of work values
in TV series and social media. Two separate content analyses were conducted because TV …