CONTEXT: In-store food marketing can influence food-purchasing behaviors and warrants
increased attention given the dramatic rise in obesity. Descriptive and experimental studies …

Although an integral component of many marketing communications strategies, relatively
little has been written about the management of consumer sales promotions. Explores a …

In this paper, the authors examine a phenomenon, which has been observed in the grocery
channel recently, called “guarantee of margins”. Guarantee of margins is a clause inserted …

An exchange promotion allows consumers to turn in an old good and receive a discount
toward the purchase of a new product. The old good that is turned in can either be within the …

We introduce the idea of beneficiary framing to the promotion response literature. Two large-
scale field experiments (total N= 73,010) in the context of print-at-home coupons show that …

Why Popcorn Costs So Much at the Movies Page 1 79 Chapter 4 • Why Popcorn Costs So
Much at the Movies Going to the movies and downing a tub of popcorn and an oversized soda …

While Weese recently recommended that JSM and NASSM become more practitioner-
oriented, Cuneen and Parks argued that JSM and NASSM need to maintain a more …

This paper is concerned with how retailers, supermarkets in particular, communicate price
discounts and use unadvertised specials. A common practice for supermarkets is to …

The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock,
represents a revival of a classic text that, when it was first published, changed substantially …

Though an integral component of many marketing strategies, relatively little has been written
about the management of consumer sales promotions. This study introduces a framework …