Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …

Influencer marketing initiatives require firms to select and incentivize online influencers to
engage their followers on social media in an attempt to promote the firms' offerings …

The widespread use of social media as a marketing tool during the last decade has been
responsible for attracting a significant volume of academic research, which, however, can be …

Recently, businesses and research communities have paid a lot of attention to social media
and big data. However, the field of supply chain management (SCM) has been relatively …

Can low-cost marketing tools that are used to enhance business performance also
contribute to creating a better world? The authors investigate the role of online social media …

Firms are increasingly turning towards new-age technologies such as artificial intelligence
(AI), the internet of things (IoT), blockchain, and drones, among others, to assist in interacting …

We examine whether firms use social media to strategically disseminate financial
information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings …

Content platforms (eg, newspapers, magazines) post several stories daily on their dedicated
social media pages and promote some of them using targeted content advertising (TCA) …

Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …