Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model

V Mathew, M Soliman - Journal of Consumer Behaviour, 2021 - Wiley Online Library
With the rapidly dramatic environmental change and intensive competition, tourism
organisations are required to adopt advanced marketing strategies and techniques …

Modeling mobile commerce applications' antecedents of customer satisfaction among millennials: An extended tam perspective

A Ngubelanga, R Duffett - Sustainability, 2021 - mdpi.com
The continued growth for both smartphone usage and mobile applications (apps)
innovations has resulted in businesses realizing the potential of this growth in usage …

Digital Transformation of SMEs: Boosting Online Shopping Interest through E-Commerce Adoption

A Apriani, SA Wahdiniawati, DH Perkasa… - … International Journal of …, 2024 - dinastipub.org
The purpose of this study is to provide advice to conventional small and medium-sized
businesses (SMEs) that want to increase their income by implementing online sales and …

[HTML][HTML] Investigating the acceptance of the reopening bataan nuclear power plant: Integrating protection motivation theory and extended theory of planned behavior

AKS Ong, YT Prasetyo, JMLD Salazar, JJC Erfe… - Nuclear Engineering …, 2022 - Elsevier
Nuclear power plant (NPP) is currently considered as one of the most reliable power
sources. However, 182 of them are considered decommissioned and inactive including the …

Changing trends of consumers' online buying behavior during COVID-19 pandemic with moderating role of payment mode and gender

S Sajid, RM Rashid, W Haider - Frontiers in psychology, 2022 - frontiersin.org
It was not long ago when technological emergence fundamentally changed the landscape of
global businesses. Following that, business operations started shifting away from traditional …

Understanding Muslim's switching from cash to m-payments: based on push-pull-mooring framework

R Yusfiarto, S Sunarsih, D Darmawan - Journal of Islamic Marketing, 2023 - emerald.com
Purpose The purpose of this study is to explore a theoretical model using the push-pull-
mooring framework which adopts both direct and moderating effects, in relation to building …

[PDF][PDF] THE RELATIONSHIP BETWEEN CONVENIENCE MOTIVATION, ATTITUDE, AND BEHAVIORAL INTENTION OF FOOD DELIVERY APPLICATIONS'USERS

RD Wiastuti, O Prawira, L Lusyana… - Geo Journal of …, 2022 - researchgate.net
This study aims to analyze the impact of convenience motivation on behavioral intention of
food delivery apps' users with the mediating role of attitude. The research object is three …

The influence of demographic factors on perceived risks affecting attitude towards online shopping

KM Makhitha, K Ngobeni - South African Journal of Information …, 2021 - scielo.org.za
Abstract MAKHITHA, Khathutshelo M. and NGOBENI, Kate. The influence of demographic
factors on perceived risks affecting attitude towards online shopping. SAJIM (Online)[online] …

Perceived value of recommended product and consumer e-loyalty: an expectation confirmation perspective

S Ampadu, Y Jiang, SA Gyamfi, E Debrah… - Young …, 2023 - emerald.com
Purpose The purpose of this study is to examine the effect of perceived value of
recommended product on consumer's e-loyalty, based on the proposition of expectation …

Digitalisasi Umkm Dengan Mengadopsi E-Commerce: Intention To Buy Online Melalui Sikap (A Proposed Study)

A Apriani, MAF Abdullah… - Prosiding Seminar …, 2023 - ejournal.jak-stik.ac.id
Pandemi Covid-19 memberikan dampak yang luar biasa terhadap pertumbuhan ekonomi di
Indonesia, berdasarkan survey e-commerce 2022 mencatat 27, 65% pelaku usaha e …