Digital platforms for business-to-business markets: A systematic review and future research agenda

D Shree, RK Singh, J Paul, A Hao, S Xu - Journal of Business Research, 2021 - Elsevier
The evolution of digital platforms has transformed the way businesses operate. Digital
platforms have become popular and common in Business-to-Business (B2B) markets …

[PDF][PDF] Digital marketing and SMEs: a systematic mapping study

AR Thaha, E Maulina, RA Muftiadi… - Library Philosophy and …, 2021 - researchgate.net
Abstract Small and Medium Enterprises (SMEs) have a high priority for many governments
because of their important economic contribution and the number of people they employ …

Digital transformation and international strategies

R Strange, L Chen, MTL Fleury - Journal of International Management, 2022 - Elsevier
This paper reflects on the implications of digital transformation for international business (IB)
theory and research. We briefly discuss its potential impact and stress that how digitalization …

Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers' competencies

M Liao, J Fang, L Han, L Wen, Q Zheng… - Journal of Business …, 2023 - Elsevier
This study identifies and tests how the competencies of live streamers affect the B2B
livestreaming sales performance, with a particular focus on the moderating role of product …

The impact of E-commerce capabilities on online retailer performance: Examining the role of timing of adoption

RM Fuller, MK Harding, LA Luna… - Information & Management, 2022 - Elsevier
This study examines how the timing of the adoption of e-commerce capabilities affects the
performance of online retailers. By applying a resource-based view and innovation diffusion …

Responsible innovation and resource-based theory: advancing an antecedent-outcome model for large manufacturing firms through structured literature review

KR Memon, SK Ooi - Asian Journal of Business Ethics, 2023 - Springer
Technological innovations, despite their several benefits, may have drawbacks, thus, they
need a control mechanism or directional channel. Responsible innovation (RI) has gained …

[图书][B] Business-und Dienstleistungsmarketing: die Vermarktung integrativ erstellter Leistungsbündel

R Weiber, M Kleinaltenkamp, I Geiger - 2022 - books.google.com
In the developed economies, services have now risen to paramount importance. This
change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B …

Understanding entrepreneurial perceptions in the pursuit of emerging e-business opportunities: The dimensions and drivers

Z Zhu, S Lin - Computers in Human Behavior, 2019 - Elsevier
The purpose of this study is to empirically investigate the dimensions and drivers of
entrepreneurial perceptions in the pursuit of emerging e-business opportunities for …

Effects of business to business e-commerce platform-governance mechanisms on seller firms' performance

W Li, C Sun, Y Li, M Ertz - Research in International Business and Finance, 2024 - Elsevier
The Chinese government's quinquennial “Internet Plus” plan encompasses big data, cloud
computing, and the Internet of Things for a broad range of industries. While the electronic …

A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller's perspective

W Thitimajshima, V Esichaikul, D Krairit - Electronic Markets, 2018 - Springer
This study conducted exploratory research to determine factors affecting the performance of
third-party B2B e-marketplaces from a seller's perspective. Building on the relevant …