Purpose–The purpose of this paper is to understand how consumers in three countries
(Mexico, South Korea, and Japan) perceive a US global brand versus domestic brands and …

Purpose–US apparel firms have been relatively slow exploring Chinese and Indian apparel
markets, despite the countries' tremendous growth potentials. To help US apparel firms …

Japanese consumers have always been placed as one of the most highly loyal consumers
in the world who are committed to purchasing certain brands for products in many different …

In the fast-paced world of global business, success is marked by the ability to stay on top of
currents events, to recognize new trends, and to react quickly to change. This book offers …

Scope and method of study. Despite the importance of China as a key export market for US
businesses, the US apparel industry has held a significant trade deficit with China for a long …

The perception of consumers is likely to be different if consumers have different
backgrounds due to their country of origin even though the brands are coming from one …

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Global brands are increasingly expanding their footprint to developing countries, due to the
promising opportunities that these countries hold; and as such, consumers are faced with …

Inventory control has been a challenge to wholesale firms since inventory can be easily
affected by numerous operational, social, cultural, and environmental factors. Besides …

China's mobile communications market presents unique marketing challenges. With a high
subscriber growth rate but polarized and stratified consumer adoption trends, an …