Soccer is seen as an extended instrument to brand China in the post-Beijing Olympic period.
This article explores how the brand of China is expressed and negotiated through the lens of …

Representing the nation in sports mega events has become a highly contested issue with
the acceleration of the transnational movement of athletes. This research has examined …

With the rapid development of football in China and increasing national attention to football
talent cultivation, establishing an effective talent development environment has become …

As the most popular sport in the world, football (soccer) has long been closely related to
politics and the economy. In China, significant growth and changes in economy and power …

The commercialization of European football has been heavily criticized by supporters and
academic scholars alike. Such criticism ignores, however, the flaws and problems that non …

In this article, we utilize the social theories of Antonio Gramsci and Henri Lefebvre to explore
the role that leisure activities such as football play within contemporary China in relation to …

The aim of the study is to explore and describe the support of Chinese football fans for policy
strategies to create a stronger men's national football team based on their local and global …

In this study, we present three 'embodiments' of post-reform footballing China. Starting in
2015, the Chinese Football Association (CFA) initiated a series of reforms to advance player …

This article sought to answer questions concerning the aspects that are changing and those
that remains unchanged regarding football in China during Xi's authoritarian era by …

In the extant scholarship, there remains a paucity of research underscoring how Western
media frame the identity of Muslim men athletes from diverse backgrounds who challenge …