[PDF][PDF] Research in Perception and Impact of Advertising on the Consumers' Market Behavior
J Łodziana-Grabowska - Modern Management Science & Engineering, 2016 - core.ac.uk
The presented study is aimed at identification of the impact of advertising on the consumers'
opinion and behavior as well as efficient forms and elements of the advertising message …
opinion and behavior as well as efficient forms and elements of the advertising message …