This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

Successful commercialization is of great importance to innovative firms, and the recent
literature has increasingly acknowledged that networks make a contribution not only to …

Firms increasingly employ social media for innovation, yet current literature offers little
guidance for developing their strategic uses. This study applies a qualitative, theory-building …

Extant research investigates a firm's ability to manage co-creation with one type of
stakeholder during the innovation process, rather than co-creation with multiple …

Existing literatures have explored the positive effect of leadership style on innovation
atmosphere from a team perspective. However, much attention has been paid to …

In this paper, we examine the managing of the full innovation process, from visioning to
commercialization, in extensive networks. By drawing on the IMP, strategic network, and …

Several interpretations converge in defining innovation networks as formed by
heterogeneous actors, mainly identified in universities, research centers, and business …

Subsequent to the decades of research and business advancement in sustainable
development, the importance of sustainability is undoubtful; however, existing paths toward …

Crowdsourcing has been attracting the attention of both academics and practitioners over
recent years. The aim of this article is to contribute to the current body of knowledge on …

Purpose Successful commercialization is crucial to innovative firms, but further investigation
is needed on how diverse stakeholders can contribute to the commercialization of a radical …