For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

Artificial Intelligence (AI) are a wide-ranging set of technologies that promise several
advantages for organizations in terms off added business value. Over the past few years …

Artificial intelligence (AI) has been heralded by many as the next source of business value.
Grounded on the resource-based theory of the firm and on recent work on AI at the …

The extant literature has outlined the significance of collaborative intelligence stemming
from effective partnership between artificial intelligence (AI) systems and human workers to …

Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …

The ongoing development of business and the most recent advances in artificial intelligence
(AI) allow for the many business practices to be improved by the capacity to establish new …

Artificial Intelligence is poised to transform all facets of marketing. In this study, we examine
the link between firms' focus on AI in their 10-K reports and their gross and net operating …

This research explores the interactive role of supplier, customer and technology company in
business-to-business (B2B) marketing when they develop and use industrial artificial …

In recent years artificial intelligence (AI) has been seen as a technology with tremendous
potential for enabling companies to gain an operational and competitive advantage …

Even though the benefits of e-commerce for Small and Medium-Sized (SMEs) are
enormous, not many SMEs have adopted e-commerce, especially in Palestine. Therefore …