Current literature on non-idealized models seems to offer mixed evidence on whether such
models generate a positive body image and increase advertising effectiveness. To closely …

Purpose In light of the challenge the fashion industry faces to be more body shape-inclusive,
several brands now feature curvy models (large breasts and buttocks, wide hips and a small …

Abstract Model gesture performance is one of the basic means of expression of fashionable
clothing. The requirements of all walks of life have gradually increased to a high level of …

Marketing strategies are changing how businesses sell their products. The body positivity
movement is causing consumers to examine companies to determine if their intentions are …

The purpose of this study was to assess the consumption patterns of locally-produced
clothing by teachers of Tumu Senior High/Technical School in Sissala East district of the …

Durante mucho tiempo, el sector de la moda y publicidad han promovido el ideal de que las
modelos femeninas delgadas son consideradas bellas. A pesar de ello, en los últimos años …

According to scholarly research, fit is the most salient evaluative criterion during the garment
appraisal process (Abrahman-Murali and Littrell, 1995; Gupta, 2020; Makhanya and …