Purpose Digitalization in marketing activities has made it easier for people to make
purchase decision. This platform encourages every firm to optimize digitalization as part of …

The increase in internet users in Indonesia creates opportunities for everyone to develop
their business potential towards the online realm, especially now that everyone likes …

Penelitian ini bertujuan untuk menguji dan mengetahui signifikansi pengaruh daya tarik
iklan dan citra merek pada minat beli serta dampaknya pada keputusan pembelian pada …

The study aims at establishing the effect of direct marketing, conventional advertisement,
and online advertisement on consumer buying behaviour with mediating effect of consumer …

Growing using marketplace where as online shopping is driven by the technological
advances that it becomes a trend to the society. Through increase of sales, required of many …

Penelitian ini dimaksudkan untuk menganalisis serta mengidentifikasi bagaimana pengaruh
implementasi orientasi pelanggan, customer relationship management, inovasi dan …

Periklanan memiliki peran penting untuk mempengaruhi keputusan pembelian. Tujuan dari
penelitian ini adalah untuk mengetahui pengaruh shopee advertising terhadap keputusan …

Purchasing decisions on KAI Access in Lumajang City aim to test and analyze the effect
ofadvertising, price andvariables e-service quality significant and simultaneouson …

The Covid-19 pandemic has a significant impact on various aspects of life changes to digital.
Trend of online shopping using e-commerce is profitable for consumers. This condition …

Indonesia is the second-largest country globally that produces a very high amount of plastic
waste, reaching 68 million tons. Meanwhile, plastic materials are difficult to decompose and …