Cold Supply Chain (CSC) involves temperature-controlled activities in the overall process,
ranging from the raw material storage to the final supply of the products to the consumers …

Purpose This study aims to investigate the effect of brand authenticity on consumer brand
loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism …

Recently in Bangladesh, frozen and ready-to-cook food industry is growing very fast due to
high demand of these products by the city dwellers. These processed frozen and ready-to …

Color is a key factor in influencing customer purchase decisions; it shapes and visualizes
products in the minds of the end-users. Color is an excellent medium for influencing …

The paper solves some problems belonging to the field of recognition of asocial behaviour
in online space. Nowadays, it seems to be an important issue when we must question our …

In 2012, Mr Mansoor Arifeen, CEO of Icepac Ltd/Kold Karrier (Pvt.) Ltd, was considering
growth options for his small businesses. Icepac Ltd was the first company to provide …

The ad hoc development of international investment law has resulted in catering to the
needs of capital exporting states. However, owing to the weaker bargaining power of the …

The purpose of this study is to investigate the motivations that influence on consumers' ready-
tocook foods buying intention. Convenience sampling method was used to collect data from …

This article is an investigation about modern foods and their effects on human body and
health according to medical science and Islamic Shariah. One man's life is becoming very …

The aim of the study is to determine how outsourcing along with other factors impact risk in
red meat industry of Pakistan. The factors chosen for this study were outsourcing, product …