Consumers increasingly use eWOM to make decisions about various products and services. However, few studies have investigated how different visual and verbal eWOM cues affect …
M Yu, M Cheng, L Yang, Z Yu - Tourism Management, 2022 - Elsevier
Taking appropriate strategies in response to the COVID-19 crisis has presented significant challenges to the hospitality industry. Based on situational crisis communication theory …
OA El-Said - Tourism Management Perspectives, 2020 - Elsevier
This paper analyses the impact of online reviews on hotel booking intention. The moderating effect of brand image, star category, and price on this relationship was also tested. A …
M Lee, W Kwon, KJ Back - International Journal of Contemporary …, 2021 - emerald.com
Purpose Big data analytics allows researchers and industry practitioners to extract hidden patterns or discover new information and knowledge from big data. Although artificial …
This study aims to investigate the travellers' choice behaviour towards green hotels through existing online travel reviews on TripAdvisor. Accordingly, a method combining …
L Su, Q Yang, SR Swanson… - Journal of Vacation …, 2022 - journals.sagepub.com
This study explores the impact of the valence (positive/negative) and emotional intensity (strong/weak) of online reviews on potential Chinese visitors' travel intentions and trust of a …
Mobile app ratings and reviews are important due to their influence on consumer behavior and the financial consequences for app developers and app platform providers. This paper …
Due to the development of e-commerce, customers are rapidly shifting from passive receivers of information to content contributors. Two types of content coexist on modern e …
Consumer-to-consumer (C2C) online reviews are important sources of information that help consumers decide which products and services to buy. Although C2C reviews in video …