Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

Small and medium-sized enterprises (SMEs) are the prime movers of economic progress.
The pace of digital disruption enables SMEs to innovate and flourish by strategically …

Big Data Analytics (BDA) provides an important resource for businesses seeking to enhance
their performance and gain a competitive advantage, although not all organizations are …

Business organizations are surging to integrate social media with their business and
operations management, as it is broadly recognized that social media usage (SMU) could …

In the current scenario technology has impacted all the sectors where materials and
manufacturing sectors are also included. Green Manufacturing (GM) and Internet of Things …

The current study aims to investigate the factors that affect a hotels' decision to adopt digital
technologies. Our theoretical grounding builds on the Technology–Organization …

Purpose This study aims to unravel the role of teams' job crafting in translating responsible
leadership into their customer relationship performance. Design/methodology/approach The …

Purpose The study aims to explore the themes responsible for employee orientation and
further their role in building strong customer relationships in telecom and organized retail …

The main purpose of this paper is to provide a theoretically grounded discussion on big data
mining for customer insights, as well as to identify and describe a research gap due to the …

The article explores the implementation of digital technology in small and medium-sized
Slovenian enterprises (SMEs), with a focus on understanding existing trends, obstacles, and …