У статті досліджується паблік рилейшнз як сучасний засіб реклами. Визначено, що
реклама є одним із інструментів соціокультурної комунікації та відіграє важливу роль у …

This publication deals with a topic familiar to contemporary science. For it covers the issue of
the psychology of advertising. Nevertheless, in this case, it is presented in the context of the …

The psychology of advertising has firmly established itself in modern science. Nevertheless,
the world is moving forward. The world is changing, as are consumer needs and product …

Advertising today plays a special role in people's lives. It is omnipresent. It reaches its
audience through the mass media. The Internet is overflowing with this content. They …

Man absorbs countless amounts of information every day, plus the rush of work-time
pressure is a sign of the modern age. The expectations of the social environment, the need …

Advertising is a psychological tool that influences human cognitive, emotional and
behavioural processes. It reaches the potential consumer through various sources. It …