There has been a noticeable increase of interest in research on multisensory flavour perception in recent years. Humans are visually dominant creatures and a growing body of …
Y Wang - International Journal of Research in Marketing, 2022 - Elsevier
Defining “luxury” as expensive and exclusive products and brands that are differentiated from other offers based on their exquisite design and craftmanship, sensory appeal, and …
Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that …
Space heating and cooling consume~ 13% of global energy every year. The development of advanced materials that promote energy savings in heating and cooling is gaining …
With the recent proliferation of advanced artificial intelligence (AI) models capable of mimicking human artworks, AI creations might soon replace products of human creativity …
For almost a decade, journalists and pundits have been asking why we don't see successful examples of political satire from conservatives or of opinion talk radio from liberals. This …
L Hagen - Journal of Marketing, 2021 - journals.sagepub.com
Marketers frequently style food to look pretty (eg, in advertising). This article investigates how pretty aesthetics (defined by classical aesthetic principles, such as order, symmetry …
What determines how languages categorize colors? We analyzed results of the World Color Survey (WCS) of 110 languages to show that despite gross differences across languages …
LKM Graf, JR Landwehr - Personality and social psychology …, 2015 - journals.sagepub.com
In this article, we develop an account of how aesthetic preferences can be formed as a result of two hierarchical, fluency-based processes. Our model suggests that processing …